Pfizer GPS Iconography

  • Scope:
    Iconography for Digital, Print, and Video Application; Branding
  • Skills:
    Illustration, Art Direction
  • Client:
    Pfizer Elelyso
  • Agency:
    NeON
  • URL:

Gaucher Personal Support (GPS) is a support program that was designed specifically for people with Gaucher disease. Intended as a one-stop resource for support with ELELYSO™ (taliglucerase alfa) for injection.

Icons were developed for the programs key features:

  • Reimbursement Support
  • $0 Out-Of-Pocket Costs
  • Infusion Support
  • At-Home Infusions
  • “No-wait” Infusions
  • Ongoing Support
  • GPS Case Manager
  • 24/7 Support
  • Supply Continuity Program
  • Rare Disease Focus
  • Patient Affairs Liaison
  • Educational Tools
  • Plant Cell–based
  • As well as secondary callout icons

My role as Art Supervisor was to establish an iconographic style and to manage the production of the full system while illustrating a majority of the icons myself.

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