Pfizer GPS Iconography

• Scope:
  Iconography for Digital, Print, and Video Application; Branding
• Skills:
  Illustration, Art Direction
• Client:
  Pfizer Elelyso
• Agency:
  NeON
• URL:
  www.elelyso.com/gps

Gaucher Personal Support (GPS) is a support program that was designed specifically for people with Gaucher disease. Intended as a one-stop resource for support with ELELYSO™ (taliglucerase alfa) for injection.

Icons were developed for the programs key features:

• Reimbursement Support
• $0 Out-Of-Pocket Costs
• Infusion Support
• At-Home Infusions
• “No-wait” Infusions
• Ongoing Support
• GPS Case Manager
• 24/7 Support
• Supply Continuity Program
• Rare Disease Focus
• Patient Affairs Liaison
• Educational Tools
• Plant Cell–based
• As well as secondary callout icons

My role as Art Supervisor was to establish an iconographic style and to manage the production of the full system while illustrating a majority of the icons myself.